Highway 51

Challenge
Highway 51 is the ribbon tying the North to the South, stretching from the tip of Northern Wisconsin to within miles of Louisiana's Gulf Coast. The organization Highway 51 is made up of delegates from the communities along the road, and as the official resource for traveling this historic roadway, required a site that would evoke the strong brand image (and visuals) of the route. Importantly, the site needed to allow the states and local communities along Highway 51 to showcase themselves and their businesses and attractions.

Our Solution
IMS implemented SiteManager.

Result
The resulting Web site showcases how an organization can fully combine branding and visual elements – in this case evoking memories of “yesteryear” – with very cool functionality that is every traveler’s dream. IMS developed a trip planner module that enables travelers to obtain customized itineraries for their journey. A visitor to the site can indicate which part of the Highway he or she will be taking, and print a list of attractions, lodging, restaurants, shopping, events, and more. Businesses along the route can even submit themselves to be included in the database. Highway 51 has complete control over the content and can easily update the website with their internal resources.

The Highway 51 Web site is the ideal vehicle for the communities and businesses along the route to highlight all that they have to offer, and to show off a true "slice" of Americana.

Other SiteManager Case Studies:
Downtown Madison, Inc.
Bavaria Sausage
WECA