ListManager Pro builds on Standard’s features and offers more tools to target your audience. The Pro version allows marketers to send more highly targeted, one-to-one messages to individual list members or list segments, thereby increasing the effectiveness of online campaigns. You’ll then be able to determine the results - how your subscribers then interacted with your website, where they lingered and what they liked.

The Pro feature set includes all of the Standard Features, plus:

• LM Composer. Lyris ListManager Pro includes IMS add-on tool LM Composer, which allows you – without knowing any HTML – to create professional HTML emails in templates designed with your business identity.
• Audience segmentation. Clear, natural language wizards make it easy to create list segments — such as those who opened a particular mailing, clicked on a specific link, or bought a certain product — or any other fields stored in your database server.
• Advanced mail merge. Customize your message using data from any field in your customer database.
• List merge/purge and sampling. Send the same message to multiple lists without duplicates.
• Conditional content and scripting. Create dynamic message copy that appears depending on the recipient attributes, or customize your message with complex scripts.
• SSL support. Securely access the ListManager web interface using the industry standard "https:" protocol.
• Rich media support. Add audio or video to your email content.
• Survey tools. Expand your understanding of your customers with ListManager surveys. Create segments of your list based on specific survey responses.
• Import web page content. Easily build HTML messages by pulling web pages or other HTML content directly into your message, straight from the Internet.
• Optimize content with split tests. Randomly split your lists to test different messages.
• HTML open detection/sniffing. Detect which recipients have HTML-reading capability, and track/graph those who opened your message in an HTML-capable mail reader.
• More pre-built reports. Visualize your results with more than 100 pre-built reports, or create your own with ListManager's report wizard.
• Easy clickthrough and clickstream tracking. Track all links in a mailing with a single click. Easily send follow-up messages based on clicking or web site activity.
• Refer-a-friend and forward tracking. Help your list members invite their friends to your list, and track the results of those invitations. Learn which mailings were most viral.
• Side-by-side analysis of mailings. Group multiple mailings into campaigns, then compare results. See detailed member activity. Click on a member's email address to view a comprehensive history of his or her activity, including opens, clicks, and forwards.
• Create private newsgroups. Multiview option allows users to read and search list archives. Access can be restricted to members only.