ims offers two versions of Lyris Listmanager:

Standard - enables you to develop and send emails that contain your desired message, convey your brand, and target your desired audience and measure results from your e-marketing initiatives.

Pro - builds on Standard’s features and enables you to send more highly targeted, one-to-one messages to individual list members or list segments. You can thereby increase the effectiveness of online campaigns.

ListManager Features & Benefits	Standard	Pro
Content Creation
Create text, HTML, or multipart MIME messages
Build your own templates with the new HTML template builder
Perform basic mail merges
Edit HTML messages with new HTML editor
Perform spam analysis
Perform enhanced mail merges
LM Composer
Administration
Provide one-click opt-in functionality in email or web
Offer email and web-based unsubscribe to recipients
Keep lists clean with automated bounce handling
Reporting and Tracking
ClickTracks Web Analytics Integration
At-a-glance stats and trends on most recent mailing
Results and trends dashboard
Pre-built reports on mailings and list activity
Engagement Index
Real-time mail queue analysis
Custom chart builder
Clickthrough and clickstream tracking
Blacklist monitor and complaint checking
Demographic analysis
Forward and Refer-a-Friend tracking
Campaign Building
Segment based on demographic data
Segment by clickthrough and clickstream behavior
Create, preview, save, export, and download segments
Perform segmentation based on survey responses

IMS will work with you from start to finish and help you determine which version of Lyris ListManager suits your e-mail marketing needs.