This webcast took place on Wednesday, June 9, 2010. Learn how Madison Symphony Orchestra (MSO) took control of its web strategy and created a valuable experience for site visitors. Facing significant costs and very slow response times, Madison Symphony Orchestra realized they needed to improve several aspects of their web presence if they were going to reach their financial goals. Armed with a well thought out game plan and a committed team, they transformed a costly, difficult to maintain website into an engaging, powerful web presence with a real, positive impact on ticket sales and donations.
You'll hear:
An inside account of Madison Symphony Orchestra's challenges when it came to managing their web presence
How Madison Symphony Orchestra identified web strategy goals and put their plan into action
How Madison Symphony Orchestra adds valuable content, including Flash banners, powerful events calendars, and engaging audio and video to drive ticket sales and donations
And how the web presence has created a valuable user experience while meeting the financial goals of the organization
Featured Speakers:
Ann Miller, Marketing Director, Madison Symphony Orchestra Anna Bose, Marketing Specialist, Madison Symphony Orchestra
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Hi everyone. I heard from several of you that the Ads run through Livestream are a bit annoying. I hear you loud and clear. All future Webcasts will be Ad free.
I appreciate any and all feedback, so keep the comments and emails coming. Email me at keith@ims.net. Thanks. – Keith Hoffman, IMS(2010-06-09 15:06)
The IMS staff publish articles covering a wide range of web topics including search engine optimization, online video, podcasting, and more. Read more.
Learn more about how IMS customers are leveraging our Neptune Web Content Management platform to reduce the cost and complexity of their web strategy. Read more.
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IMS CEO Mark Clear and Senior Developer Sam Hokin invite you to the IMS Open House and Demo Day on Thursday, May 13, 2010. Please join us for live demos, great conversation, and wonderful food. Read more.
IMS holds Neptune Web Content Management (WCM) platform demos the first Tuesday of every month starting at 11:00 a.m. central / 12:00 p.m. eastern. Demos typically last around 45 minutes. Read more.
I appreciate any and all feedback, so keep the comments and emails coming. Email me at keith@ims.net. Thanks. – Keith Hoffman, IMS (2010-06-09 15:06)