IMS | Web Strategy Podcast Series

IMS Podcast Episode 1- November 18, 2009

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Content Summary

Welcome to IMS Podcast Episode #1. As the title implies, this is the first in a series of podcasts we’ll be producing over the next few months.

The first topic we’re going to dive into is online video. We took a walk down to the studios of Requisite Video to get a first hand look at a company that specializes in producing online video. We sat down with the owners, Paul Ranola and Brandyn Olson to talk about:

the emergence of online video
how it differs from traditional video
how to incorporate it into a broader strategy
how to measure success

Download IMS Podcast Episode 1 - November 18, 2009

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