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This webcast took place on Wednesday, June 9, 2010. Learn how Madison Symphony Orchestra (MSO) took control of its web strategy and created a valuable experience for site visitors. Facing significant costs and very slow response times, Madison Symphony Orchestra realized they needed to improve several aspects of their web presence if they were going to reach their financial goals. Armed with a well thought out game plan and a committed team, they transformed a costly, difficult to maintain website into an engaging, powerful web presence with a real, positive impact on ticket sales and donations.

You'll hear:

  • An inside account of Madison Symphony Orchestra's challenges when it came to managing their web presence
  • How Madison Symphony Orchestra identified web strategy goals and put their plan into action
  • How Madison Symphony Orchestra adds valuable content, including Flash banners, powerful events calendars, and engaging audio and video to drive ticket sales and donations
  • And how the web presence has created a valuable user experience while meeting the financial goals of the organization

Featured Speakers:
Ann Miller, Marketing Director, Madison Symphony Orchestra
Anna Bose, Marketing Specialist, Madison Symphony Orchestra

IMS Resources

The IMS staff publish articles covering a wide range of web topics including search engine optimization, online video, podcasting, and more. Read more.
Learn more about how IMS customers are leveraging our Neptune Web Content Management platform to reduce the cost and complexity of their web strategy. Read more.