Real Estate Agents:
Claim Your Google Business Profile Before Your Competitors Do
Why Most Agents Are Invisible Online
When buyers and sellers search for an agent, they start with Google. If your profile is missing, unverified, or incomplete, you don’t exist. Zillow, Realtor.com, and competing agents show up instead — and they take the deal before you even knew it was there.
Organic posts won’t fix this. Billboards won’t fix this. If Google doesn’t see you, clients won’t either.
The Harsh Reality of Google Search
- 46% of all Google searches are local.
- Google Maps and the “Local 3-Pack” show before websites.
- Reviews and activity determine who gets ranked.
- The agent with 20 five-star reviews wins. The agent with none loses.
Invisibility is costing agents listings and commissions every single week.
How to Build a Profile That Actually Ranks
A Google Business Profile is free to create, but most agents set it up wrong or leave it incomplete. We claim, optimize, and turn it into a growth engine.
Step 1: One-Time Setup ($999 per agent)
- Claim and verify your profile to Google’s standards
- Fix NAP (name, address, phone) consistency across all directories
- Add headshot, services, categories, keywords, and local details
- Write a profile description that turns searches into calls
- Upload professional photos and listings
- Enable messaging, Q&A, and all client-facing features
Step 2: Ongoing Optimization ($599/month per agent)
- Weekly posts: listings, open houses, tips, and client wins
- Review system that drives consistent 5-star feedback
- Keyword and ranking tracking to climb above competitors
- Review monitoring and response support
- Monthly reporting: calls, messages, directions, clicks, and leads
Reviews: The New Currency of Trust
Buyers and sellers trust Google reviews more than any ad. Google rewards reviews with higher rankings. Competitors with active reviews look credible. Agents without them look unproven.
We make reviews automatic:
- Direct review links and QR codes for closings and open houses
- Email and text templates for easy client requests
- Responses handled with professionalism
- Review leaderboards so brokers see who’s serious about growth
What Happens When You Show Up
Agents with optimized profiles:
- Appear in the local “3-Pack” — where clients click first
- Dominate searches for “[agent name] + city”
- Receive inbound calls and leads without spending on ads
- Build instant trust with reviews and activity visible to everyone
Agents without optimized profiles:
- Stay invisible
- Hand listings to competitors
- Lose commissions every single month
Act Before Your Competitors Do
Brokerages can roll this out across the entire team or start with a pilot group of agents. The ones who act now will own the search results. The ones who wait will lose market share.
This is the new baseline for growth in real estate. If you don’t claim and optimize your Google Business Profile, you don’t exist where it matters most.
