Scroll-stopping ads, ROAS-tracked.
Paid social only works if creative is fresh and offers are sharp. We ship 12+ new creative variations per month per account, and kill the losers within 72 hours.
Social media advertising is the practice of putting the right offer in front of the right audience on platforms like Meta, Instagram, and TikTok. IMS builds and manages paid social campaigns engineered for qualified leads and measurable return, not vanity likes.
Make every dollar of social spend earn its keep.
Sharp, proven strategies engineered for measurable revenue, not vanity metrics.
Audience Architecture
Lookalikes from your highest-LTV customers, layered with interest + behavior signals, never spray-and-pray.
Creative Volume
12+ new ad variations monthly. Hooks, formats, angles, offers: we test everything, fast.
Pixel + Conversions API
First-party data wired into Meta, TikTok, LinkedIn, so iOS-14 doesn't tank your attribution.
Funnel by Platform
Reels is not LinkedIn. We build platform-native funnels (TOFU → MOFU → BOFU) for each channel.
Retarget the Right People
Tiered retargeting that ranks intent: view-throughs, scroll depth, add-to-carts, abandoned forms.
Influencer Whitelisting
Run ads from creator handles to combine social proof + paid reach. CVR jumps 2-3x in our tests.
Frequently asked questions
Which social platforms should my business be on?
The ones where your customers actually spend time, often Facebook and Instagram for local and B2C, LinkedIn for B2B. We pick platforms by audience and goal, not by trend.
Do social media ads actually generate leads?
Yes, when targeting, creative, and follow-up are dialed in. We run conversion-focused paid social that books appointments and captures leads, then optimize against cost-per-lead, not vanity metrics.
What's the difference between organic and paid social?
Organic builds trust and community over time; paid social buys reach and leads on demand. Most businesses get the best results combining both, which is exactly how we structure campaigns.
Do you create the content and creative?
Yes. We handle strategy, copy, and creative (including the ad variations we test) so you don't have to produce daily content yourself.
How do you measure social media success?
By outcomes that matter: leads, booked calls, and revenue, all visible in a live dashboard, alongside engagement and reach as supporting signals.
Let's build something real together.
Get a free, no-strings audit. We'll show you exactly what's working, what isn't, and the path to 10X.